For the MBA you need a bachelor's degree in any discipline from a recognized university with the minimum aggregate prescribed by the university. Admission considers your graduation marks and/or a valid score in BUSET or a recognized national management entrance exam, followed by the university's selection process.
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Why Choose the School of Management ?
Unlock Cutting-Edge Skills for a Future-Ready Career
📊 Business Administration & Leadership
Shaping Future Business Leaders
This program equips students with strategic decision-making, organizational leadership, and problem-solving skills, preparing them for dynamic managerial roles.
📈 Finance & Investment Management
Driving Financial Success
Focused on financial planning, risk management, and stock market analysis, this program trains students to navigate the complexities of the global financial landscape.
🎯 Marketing & Brand Management
Creating Powerful Brands
This specialization enhances expertise in digital marketing, consumer behavior, and market research, enabling students to build and manage strong brands.
💼 Human Resource & Talent Management
Empowering People, Driving Growth
This program develops skills in recruitment, employee engagement, and corporate culture building, making HR professionals essential to organizational success.
🚀 Join Us & Build Your Future in Technology & Innovation!
🚀 Apply NowDean's Message
Welcome to School of Management Studies
Dr. Abhishek Raizada is a distinguished academician, entrepreneur, and industry consultant with a career spanning over 29 years in both academia and the corporate world. Currently serving as the Dean and Professor at the School of Management, Bahra University in Shimla, Dr. Raizada is known for his contributions to business education and his expertise in areas such as Marketing, Retail Management, Rural Marketing, Social Transformation, New Product Development, and Business Analytics using AI.Dr. Raizada holds an extensive educational background, which includes a B.Sc., LLB, MBA, PhD, and a Post Doctorate (currently pursuing) from Monash University, Australia. Additionally, he is certified in Business Analytics from the Knowledge Academy and has a Diploma in Exports Management. He is an Accredited Management Teacher by AIMA, further underscoring his credibility and expertise in the field of management education.An author of seven influential books, Dr. Raizada has published works on topics like Business Processes, Rural Management, Retail Management, Consumer Behaviour, and Business Analytics through AI. His research has been featured in Scopus Indexed Journals and UGC-CARE Journals, and he has been a guiding force as a PhD Research Guide in various sectors, mentoring students and professionals alike.Dr. Raizada is also a successful entrepreneur with a focus on the FMCG sector. He holds four product patents and has established organic food restaurants, a Home Cooked Food Delivery App, and a Religious App, showcasing his diverse entrepreneurial ventures. Through his mentorship and guidance, he has helped students launch successful ventures, including startups that have become Unicorns in the FMCG, Fashion, and IT sectors. Additionally, he serves as a Corporate Consultant for leading organizations like Media Tech Temple and Gemeria Hair, applying his strategic and business insights to foster growth and innovation.A Consultant Editor for the prestigious Taylor and Francis international journal, Dr. Raizada has consistently contributed to the academic community, providing valuable insights and expertise on a global scale.Beyond his professional achievements, Dr. Raizada is also deeply engaged in extracurricular activities. He is a President Awarded Bharat Scout and Guide, a recognition that speaks to his leadership and community involvement. His hobbies include History (with a focus on supporting the Archaeological Survey of India), Painting, Music, Horse Riding, Car Rallies, and Traveling, all of which reflect his well-rounded personality and enthusiasm for exploring new horizons.Dr. Raizada's career is a testament to his dedication to shaping the future of business and education, empowering individuals and organizations to innovate and thrive in an ever-evolving global landscape.Dr. Abhishek RaizadaProfessor and Dean, School of Management, Bahra University, Shimla
🎯Career Opportunities
📊 Business Intelligence & Data Visualization
🤖 Predictive Analytics & AI in Business
📈 Market Trend Analysis
🧐 Customer Behavior & Sentiment Analysis
⚖️ Risk & Performance Analytics
📊 Business Intelligence & Data Visualization
🤖 Predictive Analytics & AI in Business
📈 Market Trend Analysis
🧐 Customer Behavior & Sentiment Analysis
⚖️ Risk & Performance Analytics
📈 Lead Generation & Sales Strategy
🤝 Strategic Partnerships & Alliances
🌍 Market Entry & Expansion Strategies
👥 Client Acquisition & Retention
💼 Negotiation & Deal Structuring
🌐 Digital Marketing & Growth Hacking
🎨 Brand Management & Positioning
📊 Competitive Market Analysis
💰 Pricing Strategy & Revenue Optimization
🧠 Consumer Psychology & Advertising
🏆 High-Impact Sales Leadership
📢 Go-To-Market Strategy
📺 Multi-Channel Marketing & Advertising
🛒 CRM & Customer Retention Strategies
💲 Pricing & Revenue Management
🏦 Corporate Finance & Investment Strategies
⚠️ Financial Risk Management
📉 Budgeting & Cost Optimization
💹 Mergers, Acquisitions & Valuation
📊 Wealth & Portfolio Management
📋 Management Consulting & Strategy
🔄 Business Process Reengineering
📊 Data-Driven Decision-Making
📡 Change Management & Digital Transformation
📈 Performance Improvement & Cost Reduction
😊 Customer Experience (CX) Management
⚖️ Conflict Resolution & Complaint Handling
🤖 Service Automation & Chatbot Integration
🎁 Loyalty Programs & Retention Strategies
📞 Omnichannel Customer Support
📌 Empowering Future Innovators
- BU School of Management Studies emphasizes all around development of its students. Launching successful careers through a combination of academic courses and practical guidance, we aim at steering the students in the right direction for a successful and fulfilling professional life through a various positions in the business world areas such as Marketing, Exports, Financial Services and sales, Human Resource and Management, etc. The department, contributing towards management education, consultancy, research, leadership & corporate excellence shall endeavor to promote entrepreneurial culture, enhance research and analytical skills and develop managerial skills of the students to enable them in contributing to the development of the society and the nation.
💡 Key Highlights:
- Industry-Aligned Curriculum
- Hands-on Learning & Research Opportunities
- Strong Industry & Government Partnerships
- Future-Ready Skills for a Competitive Edge
Bridging Dreams to Reality
Placements That Propel Towards a Fulfilling Career
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Bahra University
Management (MBA / BBA) FAQs
Eligibility, specializations, placements and internships for management programs at Bahra University, Shimla.
The School of Management Studies offers specializations commonly including Marketing, Finance, Human Resource Management, Business Analytics and Operations. Dual specializations may be available. The exact combinations can vary each session, so check the official programs page.
Management students are supported by the Training & Placement Cell, which arranges recruitment drives, internships and industry interaction across sectors such as banking & finance, sales & marketing, IT and consulting. For the latest recruiters and placement figures, see the Placements page.
Yes. The program is industry-oriented and typically includes a summer internship, live projects, industry visits and guest sessions from working professionals, so students gain practical exposure alongside classroom learning.
Merit-based scholarships and fee concessions are offered based on qualifying-exam marks and BUSET/entrance performance, with additional support for meritorious and deserving students. Refer to the official admissions page for the current scholarship slabs.