# University School of Management Studies

**Institution:** Bahra University, Shimla (Waknaghat, Solan, Himachal Pradesh, India)
**Canonical URL:** https://bushimla.in/academics/university-school-of-management-studies/
**Topics:** University School of Management Studies

## Page content

## School of Management Studiess

- **700+** — Research Publications
/home-banner/research-700.png

- **100+** — Research Fellow
/home-banner/research-fellow-100.png

- **1175+** — Recruiters Visited
/home-banner/recruiters-1175.png

- **1.25cr** — Alumni Package
/home-banner/Alumni-pckg.png

- **1Lac+** — Alumni
/home-banner/alumni.png

### Under Graduate
Regular
- BBA (Bachelor of Business Administration)
- B.Com (Hons.)/ (Hons. With Research)

### Post Graduate
MBA with Specializations:
- MBA (Master of Business Administration)
- MBA in Event Management
- MBA in Financial Analytics
- MBA in Human Resource Management
- MBA in Information Technology (IT)
- MBA in Marketing
- MBA in Entrepreneurship and Family Business
- MBA in Healthcare Management
- MBA in Sales & Distribution Management
- MBA in Finance
- MBA in Digital Marketing
- MBA in Logistics & Supply Chain Management
- MBA in Entrepreneurship and Family Business Management

### PhD Programs
Regular
- Ph.D (Management)

- **Why Choose the School of Management ?** — Unlock Cutting-Edge Skills for a Future-Ready Career

- **/acedamic/icon1acedemic.svg** — Choice Based Credit System

- **/acedamic/icon2acedemic.svg** — International Internships and Live Projects

- **/acedamic/icon3acedemic.svg** — Multi Sector Programs

- **/acedamic/icon4acedemic.svg** — Consultancy Services

- **/acedamic/icon1acedemic.svg** — Imparting Ethical Values and Skills

- **/acedamic/icon2acedemic.svg** — Focused Holistic Development

- **📊 Business Administration & Leadership** — Shaping Future Business Leaders
This program equips students with strategic decision-making, organizational leadership, and problem-solving skills, preparing them for dynamic managerial roles.

- **📈 Finance & Investment Management** — Driving Financial Success
Focused on financial planning, risk management, and stock market analysis, this program trains students to navigate the complexities of the global financial landscape.

- **🎯 Marketing & Brand Management** — Creating Powerful Brands
This specialization enhances expertise in digital marketing, consumer behavior, and market research, enabling students to build and manage strong brands.

- **💼 Human Resource & Talent Management** — Empowering People, Driving Growth
This program develops skills in recruitment, employee engagement, and corporate culture building, making HR professionals essential to organizational success.

## 🚀 Join Us & Build Your Future in Technology & Innovation!

## 🎯Career Opportunities

## Business analyst or strategist
📊 Business Intelligence & Data Visualization
🤖 Predictive Analytics & AI in Business
📈 Market Trend Analysis
🧐 Customer Behavior & Sentiment Analysis
⚖️ Risk & Performance Analytics

## Business development analyst, associate, or manager
📈 Lead Generation & Sales Strategy
🤝 Strategic Partnerships & Alliances
🌍 Market Entry & Expansion Strategies
👥 Client Acquisition & Retention
💼 Negotiation & Deal Structuring

## Business/marketing strategy
🌐 Digital Marketing & Growth Hacking
🎨 Brand Management & Positioning
📊 Competitive Market Analysis
💰 Pricing Strategy & Revenue Optimization
🧠 Consumer Psychology & Advertising

## Director of Sales and Marketing
🏆 High-Impact Sales Leadership
📢 Go-To-Market Strategy
📺 Multi-Channel Marketing & Advertising
🛒 CRM & Customer Retention Strategies
💲 Pricing & Revenue Management

## Director of Financial Planning
🏦 Corporate Finance & Investment Strategies
⚠️ Financial Risk Management
📉 Budgeting & Cost Optimization
💹 Mergers, Acquisitions & Valuation
📊 Wealth & Portfolio Management

## 🧠 Consultant
📋 Management Consulting & Strategy
🔄 Business Process Reengineering
📊 Data-Driven Decision-Making
📡 Change Management & Digital Transformation
📈 Performance Improvement & Cost Reduction

## Customer Service Manager
😊 Customer Experience (CX) Management
⚖️ Conflict Resolution & Complaint Handling
🤖 Service Automation & Chatbot Integration
🎁 Loyalty Programs & Retention Strategies
📞 Omnichannel Customer Support

## 📌 Empowering Future Innovators
- BU School of Management Studies emphasizes all around development of its students. Launching successful careers through a combination of academic courses and practical guidance, we aim at steering the students in the right direction for a successful and fulfilling professional life through a various positions in the business world areas such as Marketing, Exports, Financial Services and sales, Human Resource and Management, etc. The department, contributing towards management education, consultancy, research, leadership & corporate excellence shall endeavor to promote entrepreneurial culture, enhance research and analytical skills and develop managerial skills of the students to enable them in contributing to the development of the society and the nation.

## 💡 Key Highlights:
- Industry-Aligned Curriculum
- Hands-on Learning & Research Opportunities
- Strong Industry & Government Partnerships
- Future-Ready Skills for a Competitive Edge

## 📢 🚀 Take the First Step Towards a Promising Career!

- **Dean's Message** — Welcome to School of Management Studies
Dr. Abhishek Raizada is a distinguished academician, entrepreneur, and industry consultant with a career spanning over 29 years in both academia and the corporate world. Currently serving as the Dean and Professor at the School of Management, Bahra University in Shimla, Dr. Raizada is known for his contributions to business education and his expertise in areas such as Marketing, Retail Management, Rural Marketing, Social Transformation, New Product Development, and Business Analytics using AI.
Dr. Raizada holds an extensive educational background, which includes a B.Sc., LLB, MBA, PhD, and a Post Doctorate (currently pursuing) from Monash University, Australia. Additionally, he is certified in Business Analytics from the Knowledge Academy and has a Diploma in Exports Management. He is an Accredited Management Teacher by AIMA, further underscoring his credibility and expertise in the field of management education.
An author of seven influential books, Dr. Raizada has published works on topics like Business Processes, Rural Management, Retail Management, Consumer Behaviour, and Business Analytics through AI. His research has been featured in Scopus Indexed Journals and UGC-CARE Journals, and he has been a guiding force as a PhD Research Guide in various sectors, mentoring students and professionals alike.
Dr. Raizada is also a successful entrepreneur with a focus on the FMCG sector. He holds four product patents and has established organic food restaurants, a Home Cooked Food Delivery App, and a Religious App, showcasing his diverse entrepreneurial ventures. Through his mentorship and guidance, he has helped students launch successful ventures, including startups that have become Unicorns in the FMCG, Fashion, and IT sectors. Additionally, he serves as a Corporate Consultant for leading organizations like Media Tech Temple and Gemeria Hair, applying his strategic and business insights to foster growth and innovation.
A Consultant Editor for the prestigious Taylor and Francis international journal, Dr. Raizada has consistently contributed to the academic community, providing valuable insights and expertise on a global scale.
Beyond his professional achievements, Dr. Raizada is also deeply engaged in extracurricular activities. He is a President Awarded Bharat Scout and Guide, a recognition that speaks to his leadership and community involvement. His hobbies include History (with a focus on supporting the Archaeological Survey of India), Painting, Music, Horse Riding, Car Rallies, and Traveling, all of which reflect his well-rounded personality and enthusiasm for exploring new horizons.
Dr. Raizada's career is a testament to his dedication to shaping the future of business and education, empowering individuals and organizations to innovate and thrive in an ever-evolving global landscape.
Dr. Abhishek Raizada
Professor and Dean, School of Management, Bahra University, Shimla

## /acedamic/budeanusms.jpg

{"title":"UNIVERSITY SCHOOL OF MANAGEMENT STUDIES","subtitle":"Welcome to the world of :","bulletins":["Globally Recognized Certifications","Immersive Learning","AI driven Experiential Learning","Live Projects and Internships"],"video_url":"/academics/dynamic/dynamicFile-1782729279084.mp4","brochure_pdf":"/academics/dynamic/dynamicFile-1782729291564.pdf"}

{"sectionTitle":"MESSAGE FROM THE DEAN","name":"test","designation":"Dean USMS","image":"/academics/dynamic/dynamicFile-1782989897972.jpeg","message":"testing"}

{"students":[{"name":"test","programs":"test","package":"010","keyword":"test","company_name":"test","description":"test","image":"/academics/dynamic/dynamicFile-1783016776282.webp","company_logo":"/academics/dynamic/dynamicFile-1782990591361.png"}]}

{"testimonials":[{"name":"Amanpreet Kaur","designation":"Senior Manager","message":"The practical learning and mentorship shaped my leadership journey and helped me grow confidently in the corporate world.","image":"/academics/dynamic/dynamicFile-1783018905856.png","company_logo":"/academics/dynamic/dynamicFile-1782990668230.png"},{"name":"test","designation":"test","message":"test","image":"/academics/dynamic/dynamicFile-1783053904488.webp","company_logo":"/academics/dynamic/dynamicFile-1783053922265.png"}]}

{"heading":"ABOUT THE SCHOOL","subheading":"NURTURING INNOVATION, RESEARCH EXCELLENCE & SCIENTIFIC LEADERSHIP","message":"wert","experience":"9+","image":"/academics/dynamic/dynamicFile-1782990689926.png","stats":[{"number":"250+","title":"Research Publications"},{"number":"40+","title":"Symposiums, Confrences & Workshops"},{"number":"30+","title":"Patents Granted"},{"number":"100+","title":"Faculty Awards & Recognition"}]}

{"label":"Educational Programs at the USLS","heading":"Memorandums of Understanding","description":"The University School of Life Sciences has established strategic partnerships with leading industries and institutions to foster research excellence, practical exposure, and career advancement opportunities for students.","left_image":"/academics/dynamic/dynamicFile-1783019519301.webp","partners":[{"short":"CIBioD","logo":"/lifeSciences/mou-logo1.png"},{"short":"Just Agriculture","logo":"/lifeSciences/mou-logo2.png"}]}

{"happenings":[{"title":"test","description":"Water quality analysis across multiple regions of Punjab indicates that most samples fall within acceptable pH levels, reflecting neutral to slightly alkaline water. However, certain areas showed higher turbidity and elevated total dissolved solids (TDS), affecting taste and clarity, along with increased hardness due to calcium and magnesium content. While chloride levels remained within safe limits, a few samples indicated possible microbial contamination. Overall, the water quality is generally acceptable but may require treatment such as filtration or purification before consumption to ensure safety.","image":"/academics/dynamic/dynamicFile-1783021188931.webp"},{"title":"test","description":"Water quality analysis across multiple regions of Punjab indicates that most samples fall within acceptable pH levels, reflecting neutral to slightly alkaline water. However, certain areas showed higher turbidity and elevated total dissolved solids (TDS),","image":"/academics/dynamic/dynamicFile-1783021798487.webp"}],"eventCard":{"dateMonth":"july","dateDay":"4","title":"test","description":"test","link":"#"}}

{"clubs":[{"heading":"test","subheading":"test","image":"/academics/dynamic/dynamicFile-1783053987078.webp"},{"heading":"tre","subheading":"tre","image":"/academics/dynamic/dynamicFile-1783054009585.webp"}]}

{"sectionTitle":"USMS ADVANTAGE","advantages":[{"title":"test","description":"test"},{"title":"test","description":"test"}]}

---
Source: https://bushimla.in/academics/university-school-of-management-studies/ · © Bahra University Shimla